Bodywork by Sheridan

Bodywork by Sheridan is a welcoming place for everyone and every body. Sheridan provides a wide range of modalities to make sure she can get the best results for her clients, including massage, cupping, hot stones, and prenatal services.

SCOPE

brand identity design


Vibes

calm, moody, earthy, organic

Massage Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design
Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design
Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design
Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design

BRAND GOAL

A neutral, earthy, and organic brand design with a calming energy for massage clients.

Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design
Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design
Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design

Design Notes

Sheridan does the body GOOD - offering cupping, hot stone, deep tissue, and prenatal massage therapy to her clients and a welcoming atmosphere to every body.

The vibes were organic, calming, natural, earthy, moody… I grabbed my trusty apple pencil and created some custom watercolor illustrations for the brand to capture that essence.

I was greatly inspired by her space and tools. Her hot stone tools transformed into abstract, wavy watercolor forms to be used as textural backgrounds. The marks left on skin from cupping were turned into circular patterns. A photo of her own hands working magic on a client metamorphosed into an icon. So many little nods to her space, like her rug pattern, plants, and tiny decor pieces were included in this brand.

Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design
Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design
Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design
Massage Cupping Hot Stone Therapist | Organic Earthy Calm Moody Neutral Natural Holistic Wellness Branding Logo Design
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