Bodywork by Sheridan
Bodywork by Sheridan is a welcoming place for everyone and every body. Sheridan provides a wide range of modalities to make sure she can get the best results for her clients, including massage, cupping, hot stones, and prenatal services.
SCOPE
brand identity design
Vibes
calm, moody, earthy, organic
BRAND GOAL
A neutral, earthy, and organic brand design with a calming energy for massage clients.
Design Notes
Sheridan does the body GOOD - offering cupping, hot stone, deep tissue, and prenatal massage therapy to her clients and a welcoming atmosphere to every body.
The vibes were organic, calming, natural, earthy, moody… I grabbed my trusty apple pencil and created some custom watercolor illustrations for the brand to capture that essence.
I was greatly inspired by her space and tools. Her hot stone tools transformed into abstract, wavy watercolor forms to be used as textural backgrounds. The marks left on skin from cupping were turned into circular patterns. A photo of her own hands working magic on a client metamorphosed into an icon. So many little nods to her space, like her rug pattern, plants, and tiny decor pieces were included in this brand.
