Culp Creative
Addy Culp is a North Carolina based social media manager with a passion for leveraging the power of social media to drive brand growth and engagement. Equipped with excellent communication and storytelling skills, Addy creates compelling and shareable content that resonates with target audiences. She has a knack for crafting engaging copy, designing eye-catching visuals, and producing captivating short form videos to engage followers and enhance brand visibility.
SCOPE
brand identity design, website design + development
Vibes
classic, timeless, fresh, approachable
BRAND GOAL
A timeless, classic, and fresh brand design that is approachable and instills a sense of confidence with clients investing in social media management.
Design Notes
The CC monogram is my favorite design element from this project. Addy was open to botanical elements incorporated but in a refined and elegant way, so creating the C shapes into leaves in a tulip flower was an ah-hah moment! The custom patterns were then created using elements from that icon.