Bolt Brownie Co.

Bolt Brownie Co. is a food truck with the goal of becoming a favorite spot to grab a decadent treat in the lucky neighborhoods they serve in Austin, TX.

brand identity design, business card, social media graphics

SCOPE:


80s, nostalgic, neon, youthful, sweet

Vibes:


bolt brownie co neon 80s retro food truck bakery brand logo design
bolt brownie co neon 80s retro food truck bakery brand logo design
bolt brownie co neon 80s retro food truck bakery brand logo design
bolt brownie co neon 80s retro food truck bakery brand logo design

BRAND GOAL:

A brand that catches the eye of customers and brings back nostalgic memories of childhood.

bolt brownie co neon 80s retro food truck bakery brand logo design
bolt brownie co neon 80s retro food truck bakery brand logo design
bolt brownie co neon 80s retro food truck bakery brand logo design

Design Notes:

The custom type for “BOLT” in the main logo took a few rounds of tweaking to get right. I was determined to get the perfect thunderbolt shape between the letter “L” and “T.” The negative space is so unique and memorable. Since food trucks rely a lot on social media marketing, I wanted this brand to be instagram-worthy. I think we did that!

bolt brownie co neon 80s retro food truck bakery brand logo design
bolt brownie co neon 80s retro food truck bakery brand logo design
bolt brownie co neon 80s retro food truck bakery brand logo design
bolt brownie co neon 80s retro food truck bakery brand logo design
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